For Leah's customized branding, we focused on developing a strong editorial style with bold contrasts and dynamic typography. By incorporating black elements, we created a modern, upscale aesthetic that balanced with lighter sans serif fonts and elegant serif typefaces. This branding system extended to various touchpoints, including postcards, social media, bi-folds, and promotional items, each maintaining a cohesive and sophisticated feel. The design choices not only highlighted the unique personality of Leah's brand but also paid homage to her equestrian lifestyle, ensuring an authentic and impactful brand presence.